One of the most powerful things about using Reach to organize is the ability to make sure the right people are hearing the right message at the right time. Reach’s filtering and targeting features help you focus your efforts to better guide your volunteers, help you talk to the right voters, and maximize your impact.
Get the Right List with Voter Search Filters
Need to pull up only voters registered with a specific party? Want to talk to voters in a certain age range? Ask us to turn on search filters for your campaign, and your volunteers will be able to dial in on exactly who you’re trying to reach. Your volunteers can turn on filters to search only for voters who meet specific criteria—like Party Registration or Age Range—making community canvassing and outreach more strategic and efficient.
Build User Groups for Personalized Outreach
Organizing across different regions or communities? Create User Groups based on the voters your volunteers are prioritizing, and tailor their experience accordingly. With User Groups, you can customize:
- Scripts
- Action Cards
- Survey Question Sets
- Content Galleries
- Push Notifications
All of these tools can be made visible only to the right User Groups, ensuring that everyone sees what’s most relevant to their organizing goals. Each User Group even gets its own chat channel where they can connect with one another, and ask and answer questions specific to their organizing work to make coordination easier! Learn more about making and managing user groups here.
Get Specific with Network Contact Action Card Filters
Want your volunteers to contact only the people in their network who live in a specific district or meet certain criteria? You can use Network Contact Action Cards with Tag or Relationship filters to target those contacts precisely.
For example:
Use a Smart Tag to tag all voters in District 4. Then, create a Network Contact Action Card that filters by that Smart Tag—now your volunteers will only see their contacts in District 4 as targets for that action. Strategic, simple, and scalable.
Learn more about making action cards here and making tags here.
Target Actions and Communication by User Role, Zip Code, and More
Every Action Card and Push Notification in Reach can be customized and targeted to specific Users. Whether you want only Team Leads in a certain zip code to access a specific outreach message, or you want to set up multi-layered targeting rules—you can do that.
Filter by:
- User Status
- Role
- State
- Zip Code
- And more
The result? A streamlined organizing experience that connects the right people to the right actions, every time. Learn more about sending Push Notifications from Reach here.
Ready to Fine-Tune Your Outreach?
Reach’s targeting and filtering tools are here to help you organize smarter and save time. If you want to turn on these features or need help setting up your filters and targeting, just get in touch.
Let’s make sure your message gets to exactly who needs to hear it.
