You’ve built a powerful content sharing program, but what if you could do more than distribute content? If your current tool only offers web-based content sharing, you’re missing out on the full potential of your supporters. Social Reach goes beyond simple sharing to build a powerful community, gain actionable insights, and put your content strategy into overdrive.
The Difference Between Sharing and Activating
Platforms that let supporters browse and share content from a website are a great start. But Social Reach takes it a step further with both Content Collections and Content Libraries.
Content Collections: We get it—public-facing collections are a must-have. That’s why Social Reach offers public collections with a custom URL, so anyone can access and share your content without an account or an app. It’s perfect for casual supporters and spreading your message far and wide.
Content Libraries: This is where you unlock the true power of your most dedicated supporters. The Reach Content Library is available for Reach on the web and as an in-app hub where your core volunteers can do so much more than just share. They can browse a full library of content, leave reviews and feedback to inform your strategy, and even upload their own user-generated content for your team to approve and share. This two-way street transforms content sharing from a passive activity into an active partnership.
Go Beyond the Share: Data, Community, and Customization
With Social Reach, you’re more than a content provider—you’re a strategist. Here’s how we help you elevate your program beyond what you can do with collections alone:
- Context is King: We know great content needs a great message. Both our Libraries and Collections allow you to provide customizable suggested post text alongside every asset. This ensures your message stays consistent and on-brand, no matter who’s sharing it. And you can target content to User Groups in Reach and via separate Content Collections to make sure it’s relevant to your users and their audience.
- Actionable Insights: Stop guessing and start knowing. Our in-app tracking lets you see which volunteers are sharing what content and on which platforms. This data is invaluable for understanding what resonates and who your most effective messengers are.
- Tap Into Your Greatest Asset: Your supporters are a goldmine of authentic, relatable content. With Social Reach, you can easily collect user-generated content through a simple upload flow. Approve it, and add it to your Libraries and Collections, empowering your community to be a part of your content creation process.
Empower Your Supporters with Content and Beyond!
With Reach, you can do so much more than share content. Our volunteer management features let you directly engage with your supporters. You can send targeted push notifications, provide specific actions you want them to take, and connect with them in Reach Chat to build a strong, supportive community.
With Social Reach you get:
- Content Library & Collections: With Reach, you can make your content available in the app for your most engaged supporters, and at a public web page that requires no app download or user profile, making it simple to access and start sharing right away.
- Custom Branding: Your logo will appear throughout your Reach instance and Content Collections can be branded with your colors, banner image, and even a custom URL.
- Volunteer Management: Manage your volunteers right in Reach with the Reach Action Feed where you can provide actions you want them to take and share messaging you want them to use. You can also share your Mobilize events in the Reach app with Reach’s Mobilize Integration.
- Content Share Tracking: Track which content is being shared on which platforms from Reach Content Collections, and by which volunteers from the Reach Content Library.
- User Generated Content: Volunteers can create their own content and upload it through Reach for you to review and approve to make shareable across the organization.
- File Uploads: In Reach, volunteers can upload files for you to use in a variety of ways – like branded content and event promotion.
- User Feedback: With Reach, your users can leave reviews of your content and feedback on how sharing went to inform your content strategy.
- User Groups: With the Reach app, you can create User Groups for specific organizing work. Each group has its own chat, and you can target custom actions, content and activities to them.
- Chat: With Reach chat, your volunteers can stay in contact with your organization and one another, building a stronger volunteer community. You get a full mult-channel chat experience with group channels, DMs, announcement-only channels, push notifications, @ mentions, giphy embeds, replies, and more.
- User Surveys: Create and run volunteer surveys right in Reach, gathering important information from your biggest supporters. View the results right from the admin dashboard or in exports and data flows.
- Push Notifications: Reach builds in push notifications for each content share from the Content Library to remind folks to leave feedback on how the sharing went. You can also create custom targeted push notifications in Reach to keep your supporters engaged, like letting them know about special prizes for earning points in Reach!
- Gamification: With Reach, your supporters can earn points for taking actions! They can see where they are on the leaderboard, what they need to do to move up, and even get a shout out in Reach chat!
- API and advanced data flows: Use Reach’s developer API and BigQuery mirror to automate campaign onboarding, user group assignment, and more. View all your data nearly in real time to build custom reporting and dashboards.
The Social Reach Advantage
Social Reach is the comprehensive solution for amplifying your message while building a strong, engaged, and data-driven community.
It’s time to move beyond simple sharing and start activating your most dedicated supporters. Ready to see the difference?
Want to learn more? Let’s talk about how Social Reach can transform your content strategy.
Join past and present Reach clients like the DNC, Demcast, 350.org, Vote Save America, Wisconsin Democrats, WFP and many others with a Social Reach subscription! Email [email protected] for pricing information for your organization.
