We know that voter turnout is the key to winning, and research confirms that content focused on voter education—how, when, and where to vote—has the biggest impact. The best part? For many people, visuals are more memorable than words! With Reach’s powerful Content Sharing features, your supporters become your best messengers, sharing your most critical, visually engaging voting content across their trusted personal networks and followers.
Here’s how to use Reach’s Content features to further equip your volunteers and mobilize your voters:
🗳️ Empower Early and Absentee Voting
Maximize every opportunity to vote by providing all the necessary details for early voting and mail-in ballots.
- Make Early Voting an Event: Create Early Voting graphics (visuals are essential!) and, if you’re using Facebook, create a corresponding Early Voting event for each day of early voting. Provide those graphics and ask your most active supporters to create their own events and invite their networks. Folks who RSVP get automatic reminders from Facebook—a simple, powerful GOTV (Get Out The Vote) win!
- Share Key Assets: Put all your Early Voting graphics and event links into a Gallery and Collection in Reach. Make daily Content Share Action Cards directing your volunteers to share these pre-approved assets to their social channels, and use push notifications, along with asset publication and expiration dates to make sure your supporters are sharing the right graphic at the right time!
- Don’t Forget the Mail-In Ballot Details: Create easy-to-digest graphics, short videos and links to applications covering every step:
- When, where, and how to apply for a mail-in ballot.
- Detailed instructions on properly filling out and returning the ballot.
- Amplify Absentee Info: Place these assets in Public Collections in Reach and encourage supporters to share them widely to their friends and family.
📌 Clear Up Election Day Confusion
Remove every barrier to voting by clearly communicating essential information about voting day.
- Prepare Your Polling Place Guide: Create simple graphics and provide polling place lookup links reminding people what to bring to the polls (e.g., ID requirements) and how to find their polling location.
- Educate on Voter Rights: Make a graphic that clearly outlines voter rights once they are at the polls. Empower your voters with knowledge!
- Ballot-Specific Instructions: Is there anything unique about your local ballot, like a write-in option or a two-sided ballot? Turn these into a memorable graphic or meme! Visual reminders significantly increase compliance and accuracy.
📢 Drive Turnout with Positive Pressure and Humor
Relational organizing leverages the power of trusted friends—and that includes a little positive peer pressure and a dash of humor to create a sense of urgency.
- FOMO (Fear of Missing Out) Messaging: Use social proof to your advantage. Craft shareable messages that create an expectation of participation:
- Inspire Action and Relatability: Voting is about more than just the candidate; it’s about civic pride.
- Example: “Last election, just 68% of us voted. Your vote can have a big impact!”
- Example: “Earn the right to complain. VOTE! 😂”
- User-Generated Content (UGC) is Gold: Use Reach’s features to solicit User-Generated Content from your supporters. Ask them to share a short video or photo explaining why they are a voter and a supporter. Authentic stories from trusted peers are the ultimate motivator!
- Use a File Upload Action Card asking supporters to submit selfies with their “I Voted” sticker. Compile these into a collage or story for the campaign’s social media feeds.
🙋 Tap Into Local Knowledge: Ask Your Supporters
Your supporters know what is most needed in their community to drive turnout, so get their feedback and input! Plus, people love to be asked for and give their opinion, which builds a strong sense of ownership and engagement.
- Show You’re Interested: Every time a User shares content from Reach, they automatically get a push notification to leave feedback on how sharing went. And Reach campaigns that directly ask for that feedback—as well as reviews of Assets—get a lot more of it!
- Create an Internal Link Action Card that takes your supporters directly to the My Sharing History screen in Reach and ask them to provide feedback. Asking directly leads to better participation and insights!
- Solicit Ideas from the People on the Ground: You can survey your supporters right in Reach by creating a User Survey Action Card and get crucial information from them about their communities, the issues on the ground, and even their willingness to participate in other volunteer activities.
- Gather Hyper-Local Information: Ask what local barriers to voting they’ve heard about or what issues their neighbors are most concerned about. This information is gold for crafting the most effective, targeted messaging.
You, your team and your supporters have done the crucial work of framing your candidacy, talking about the issues, and gathering key insights about your voters. As you reach the next stage of your campaign, let Reach help you make Content a part of your GOTV strategy and leave no voter behind!
