Ballot initiatives bring people together around the issues that matter most in their communities, they provide an opportunity for voters to propose legislation directly. But moving your campaign from idea to action—and ultimately, to victory at the polls—requires organizing power, volunteer energy, and tools that meet people where they are. That’s where Reach comes in.
Reach is a community-powered organizing platform that turns your supporters into your strongest messengers and your best advocates. Whether you’re collecting signatures, building a grassroots volunteer team, turning out voters, or combatting misinformation, Reach helps you get there faster, smarter, and more relationally.
Here’s how to make Reach your campaign’s super power from start to finish.
📝 Voter Registration: Start with the Foundation
Before you can turn people out to vote for your initiative, you need to make sure they’re registered—and that their information is up to date. With Reach, your team can make voter registration outreach proactive, accurate, and personal.
- Volunteers can search for their friends and neighbors and verify registration status right in the app.
- Use Reach to identify unregistered supporters or people who’ve moved, and follow up with tailored action steps – from sending in their registration to congratulating them when they become a voter!
- Easily follow up with newly registered voters and ensure they vote!
Best of all? You’re working through real relationships to expand the electorate—especially in communities that are often left out. You will see the process through and be able to easily follow up with new voters for GOTV!
🔏 Petitioning with Reach: Organize Smarter in the Field to Ensure You Get On the Ballot!
Traditionally, we think of petitioning as a numbers game—but with Reach, it becomes a relationship game. Instead of relying solely on street canvassing and clipboards, Reach helps your team collect quality signatures from known supporters and trusted networks, and stay in touch with those who signed your petition all the way through Election Day.
- Use Reach’s community canvassing to find and tag potential signers on the spot so you can turn them out to vote
- Canvassers can verify registration status and input petition info in real time, cutting down on duplicates or disqualified entries, minimizing data loss, and streamlining the process.
- Utilize leaderboards to create friendly competition amongst signature gatherers and recognize your super volunteers.
Whether you’re hitting farmer’s markets or sports games, Reach brings ease, structure and data to your field strategy.
🙋♀️ Volunteer Recruitment and Activation: Build Your Movement from the Inside Out
Ballot initiatives thrive on grassroots momentum—and volunteers are the heart. Reach helps you recruit, train, and retain volunteers by giving them something powerful: ownership.
- Empower volunteers to add their own contacts, tag them, and start conversations about your initiative.
- Give volunteers an entire library of links, videos and images to share in support of your initiative.
- Encourage volunteers to create their own content and share it with your campaign, because authentic voices are the most powerful.
Share action items, events, answers to questions, and updates with your team through Push Notifications and Chat Channels—so everyone stays connected.
🤝 Relational Organizing: Let Supporters Reach the People Who Trust Them Most
People trust people they know—and relational organizing leverages that trust. With Reach, you can launch a full-fledged relational program that doesn’t just ask supporters to spread the word, but actually gives them the tools to do it effectively.
- Encourage supporters to organize their networks around your issue and make it easy with Reach’s contact matching technology.
- Direct volunteers with Action Cards, contact scripts, and shareable content right in the app, so they have everything they need to be your trusted messenger..
Reach turns passive followers into active advocates, building a true community around your cause.
🗳 GOTV: Turn Engagement into Election Wins
You’ve collected signatures, built your base, and made your case. Now it’s time to win.
Reach supercharges your Get Out the Vote strategy by ensuring that every voter who supports your initiative actually casts their ballot.
- Create custom tags and survey questions to identify supporters, prioritize follow-ups and make sure they vote.
- Use targeted Network Contact Action Cards to prioritize voters and engage them with custom content, for example based on primary language, age group, or their likelihood of voting.
- Mobilize volunteers to check in with their friends, remind them to vote, and confirm their voting plans – and send all that data right back to your campaign.
Instead of scrambling through spreadsheets, Reach lets you mobilize teams, and drive turnout all from one platform.
Start Reaching Today
Ballot initiatives succeed when everyday people get involved. With Reach, your campaign becomes more than just a campaign—it becomes a movement, powered by real relationships, real data, and real action.
Ready to launch your initiative with Reach? Let’s talk and get your team up and running.
