Our mission is to power a world where progressive grassroots activism wins.

Our Origin Story

We built Reach for the Alexandria Ocasio-Cortez campaign as a tool for ourselves after we realized traditional door-to-door canvassing methods were limiting who we were talking to and when we were able to effectively collect data in the field. Reach allowed us to canvass in the streets, subway stops, and community events in so many new ways that it revolutionized the way we connected with voters. This is a part of how we won, and we knew that other progressive people-powered campaigns could use it to win too.

We began the effort to spin Reach into its own product shortly after the AOC primary in early July 2018. We formed the company and assembled an all-volunteer team. Three weeks later, we had launched on our first campaign and knew it was poised to take off.

We began this project as volunteers with a passion and a vision for making new better technology for campaigns, but knew that if we were going to be able to serve the movement effectively for the long-run, we would need to work on this on more than just our nights and weekends. We raised some funding from mission-aligned investors so we could hire our volunteer team to work on Reach full-time. Reach is now a PBC which serves as a technology vendor to campaigns, labor unions, non-profits, activist groups, and other progressive organizations all over the country.

Our Company

Reach is a PBC. But what, you may ask, is a PBC?

“PBC” stands for “Public Benefit Corporation”. Our legal status as a PBC is sort of like a hack of traditional corporate structure.

A Delaware public benefit corporation (PBC) is a for-profit corporation intended to produce a public benefit and operate in a responsible and sustainable manner. Unlike traditional corporations, a PBC must consider its public benefit purpose and interests of those materially affected by the corporation’s conduct in addition to stockholder value. Every two years a PBC must report to its stockholders on how it is pursuing its public benefit purpose and the best interests of those materially affected by the corporation’s conduct.

Learn more about PBCs here.

Our Vision

We envision a world transformed by engaged, empowered communities where human rights, justice, equity, and accessibility are not ideals but realities for everyone.

We yearn for a future where comprehensive access to healthcare, education, and housing enables all people to lead dignified lives with freedom from want and without fear of marginalization. We dream of a society where electoral and legislative systems truly reflect the diversity and will of the people, free from the distortions of corporate influence and ‘big money’ in politics. In this world, environmental stewardship and long-term thinking guide decisions, ensuring the protection of our planet and the well-being of future generations. Our vision extends to a political landscape where progressive values and policies are recognized as essential to the common good, fostering a culture of acceptance across different backgrounds, identities, and beliefs. Ultimately, we strive for a world where every individual, regardless of their circumstances, has the support and resources to thrive, contributing to a more equitable, engaged, and compassionate global community.

Our Values

Innovative Engagement & Political Impact

Fostering innovative solutions and community engagement, emphasizing the importance of grassroots activism and making a meaningful political impact leading to progressive social change.

Integrity & Stewardship

Upholding high ethical standards and responsible management of resources, with a commitment to transparency, honesty, and sustainable practices.

Inclusive Leadership & Social Responsibility

Leading with foresight and inclusivity, while actively contributing to societal well-being and ensuring equal opportunities and representation for all.

Compassionate Excellence

Striving for excellence in all endeavors with compassion and empathy, ensuring fairness and ethical treatment in all actions and decisions.

Well-being & Hopefulness

Promoting a positive approach to personal and collective well-being, fostering a hopeful workplace culture where we believe another world is possible.

Commitment & Dedication

Dedication to goals, persistent effort, and finding fulfillment in one’s work.

Our Team

We are a group of diverse and passionate tech workers, engineers, designers, activists, and organizers. Learn more about us here.

Our Clients

Reach is a tool by Progressives, for Progressives. To that end, all Reach campaigns must adhere to the following principles. Any campaign which violates these principles will be removed from Reach as per the terms of the licensing agreement.

Note: Reach is currently only available for US-based campaigns and organizations.