- OUR MISSION -
Our mission is to power a world where progressive grassroots activism beats corporate cash.
Our Origin Story
We built Reach for the Alexandria Ocasio-Cortez campaign as a tool for ourselves after we realized traditional door-to-door canvassing methods were limiting who we were talking to and when we were able to effectively collect data in the field. Reach allowed us to canvass in the streets, subway stops, and community events in so many new ways that it revolutionized the way we connected with voters. This is a part of how we won, and we knew that other progressive people-powered campaigns could use it to win too.
We began the effort to spin Reach into its own product shortly after the AOC primary in early July 2018. We formed the company and assembled an all-volunteer team. Three weeks later, we had launched on our first campaign and knew it was poised to take off.
We began this project as volunteers with a passion and a vision for making new better technology for campaigns, but knew that if we were going to be able to serve the movement effectively for the long-run, we would need to work on this on more than just our nights and weekends. We raised some funding from mission-aligned investors so we could hire our volunteer team to work on Reach full-time. Reach is now a PBC which serves as a technology vendor to campaigns, labor unions, non-profits, activist groups, and other progressive organizations all over the country.
Reach is a PBC. But what, you may ask, is a PBC?
“PBC” stands for “Public Benefit Corporation”. Our legal status as a PBC is sort of like a hack of traditional corporate structure.
A Delaware public benefit corporation (PBC) is a for-profit corporation intended to produce a public benefit and operate in a responsible and sustainable manner. Unlike traditional corporations, a PBC must consider its public benefit purpose and interests of those materially affected by the corporation’s conduct in addition to stockholder value. Every two years a PBC must report to its stockholders on how it is pursuing its public benefit purpose and the best interests of those materially affected by the corporation’s conduct.
Learn more about PBCs here.
Reach is a tool by Progressives, for Progressives. To that end, all Reach campaigns must adhere to the following principles. Any campaign which violates these principles will be removed from Reach as per the terms of the licensing agreement.
Note: Reach is currently only available for US-based campaigns and organizations.
State and Local Democratic Parties
Reach believes that year round grassroots organizing and base-building is crucial to moving the country toward a progressive future. State and County Democratic parties are well-equipped to be leaders in this sort of work. We also have clients, usually insurgent progressive campaigns, who may challenge the party establishment in their state and who have experienced discrimination or deprioritization from their state party. Sometimes, this discrimination can come in the form of limiting access to tools or data. Reach will not allow this sort of practice.