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Reach Subscription Vocab

When signing up for Reach, designing your program using the tool, and deciding which plan is right for you, it’s important to understand the vocabulary and terms. This is a guide to Reach Subscriptions, Organizations, Campaigns, and Plans to help avoid any confusion.


Each new Reach subscription, creates one Organization in Reach. That Organization has a legal billing entity as provided on the order form which pays for the subscription. Organizations have their own logo in Reach and any scheduled automated exports cover the whole Organization. 


Each Reach Organization will have at least one Reach Campaign. A Campaign is like the equivalent of a VAN “Committee” or a NationBuilder “Nation”. Often, a Reach Campaign will directly correlate to one electoral campaign, but not always. Users join the campaign, interact with action cards of the campaign, chat with other users of the campaign, invite other people to the campaign, import contacts into to the campaign, etc. Campaigns are usually not fleeting or temporary. A team would work over time to build up a user base and content in their Reach Campaign. You would not usually spin up a campaign for one action and then shut it down. Each campaign contains many action cards, scripts, survey questions, etc, which can change and be swapped-out over time.

We can use different source data (see Getting your Data Into Reach) on a per-Campaign level.

We can hide/show partisanship data on a per-Campaign level.


Reach offers three Plans called “Basics”, “Complete, and “Movement” with varying access to different features. You can find a grid of the features available to each plan on our pricing page but one of the core differences between the Movement plan and the other two options is the number of Campaigns supported per Organization. On a Reach Complete or Reach Basics subscription, the Organization is only allowed one Campaign. On a Reach Movement subscription, the Organization is allowed multiple Campaigns and can pay per-Campaign to add more beyond the number included.

Some common examples of how Movement subscriptions with multiple Campaigns work:

  • A State Civic Engagement Table has a Movement Subscription with a Campaign for each of their local partners
  • A Presidential Campaign has a Movement Subscription with a Campaign for each of their state teams
  • A State Democratic Party has a Movement subscription with a Campaign for each of their coordinated races
  • A national c4 group has a Movement Subscription with a Campaign for each of the states they’re working in
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