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The Labels admin screen is where you make and manage content labels. The grid of labels can be sorted and filtered. When you’re making or editing a label, you will be able to specify its name, description, status, and thumbnail. In the app, the thumbnail will be darkened a bit so the name can be read on top of it. If you do not provide a thumbnail, Reach will display the name of the label against a colored background.
When your users are viewing labels in the app, those labels will be sorted alphabetically. However, a label may be “pinned” if you want to keep it at the front of the “Labels” section in the app. Within the pinned labels, you can also specify “Position” levels of 1 through 10, with lower numbered positions showing first in the list.